Management

Steps to make your beauty salon stand out from the crowd

12 Feb , 2018  

With the beauty salon industry growing more and more each year, start-up salon businesses usually have a hard time in becoming trustworthy and successful. There are hundreds, if not thousands of salons which open yearly, so the beauty and cosmetics industry is very fierce. Moreover, if you have just started running a beauty salon, then you are probably looking for ways to make it stand out from the crowd. Yes, it is very important to know what to do from the very beginning, because it is easier to build up right from the start than to lose time, energy and money in order to change your marketing strategy. So, to start off on the right foot and make your beauty salon stand out from the crown, you need to use different methods that will for sure help you out. Moreover, the most efficient method of them all is advertising and gone are the days where a print ad in the local paper was enough to make a business attract more clients.

Paid advertising options may seem expensive but they are truly worth it

Because we are living in the era of technology, we should at least try to gain something from it. With the three main search engines such as Google, Yahoo, and Bing, we can opt for a paid search, also known as SEM (Search Engine Marketing). This option of paid advertising allows you to use certain keywords that are relevant to your business and of course, you get to choose the words. By choosing SEM, your website has high chances of a higher rank across online searches. While social media advertising can also be free, it is better to pay if you want your posts to reach a lot more people than usual. Platforms such as Facebook, Instagram, Twitter, YouTube, and so on, are just a few of the many social media platforms which can be used in order to make your salon successful. Also, mobile apps are great for advertising and boosting productivity. For instance, using a salon scheduling software will help you save time and energy when it comes to booking appointments. Furthermore, make sure you have an easy-to-access website. If you refuse to pay for it, you should know that there are multiple free website builders to choose from. Another method to make your beauty salon more interesting is to send e-mail coupons with all kinds of deals. This way, you will for sure attract new clients.

 

Make a use out of unpaid advertising options too

If you want your beauty salon to stand out from the crowd, make sure to implement different loyalty and referral programs. Reward your loyal clients by offering them a discount on their next visit. To make more people cross your door, try to offer a discount to new clients too. Finally, some clients are loyal not to a certain salon, but to a certain brand, so if your beauty salon carries a very popular brand, use in-store signage to attract those clients.


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